Communications Manager

About

BlaBlaCar is the world’s leading community-based travel app enabling 29 million active members a year to share a ride in 21 countries. Its technology matches drivers with empty seats with passengers heading the same way, so they can share the cost of the trip. With the mission to be the go-to marketplace for shared travel, BlaBlaCar combines carpooling with bus journeys from over 6 000 operators to offer a wide choice of affordable and sustainable travel solutions, all in one app.

In 2024, BlaBlaCar’s trusted community connected 2.6 million meeting points worldwide and enabled 119 million human connections. Carpool drivers saved 538 million euros, and all BlaBlaCar’s mobility services contributed to avoiding 2.5 million tonnes of CO2 emissions.

Job Description

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel network, connecting over 100 million members across 21 countries looking to carpool or travel by bus and train. By sharing rides and filling empty seats on the road, our community avoids 2.5 million tons of CO2 emissions every year.

We are a global and diverse team of 800+ people with 50+ nationalities, and headquartered in Paris. We’re constantly looking for new ways to leverage technology to create a more affordable, convenient, flexible and sustainable way to travel. And we are always on the lookout for people who care about making a positive impact.

Your Mission

We are looking for a Communications Manager to build BlaBlaCar’s corporate and consumer communication strategy and lead its successful execution in Spain, one of the historical and key markets for BlaBlaCar. You will work with the Global Communications Team, and local leadership to define and coordinate the right positioning and messages for the company in Spain.

Your Responsibilities:

  • Work with different local and international team members to build a communication strategy that echoes the Spanish market's different needs (business lines objectives, marketing strategy, branding, government relations, etc.).
  • Define the relevant communication positioning and deliver its roll-out, balancing the HQ-led guidance, with the specific local needs you will identify with the local leadership (mainly our Head of Marketplace in Spain)
  • Build the corporate, B2B, and consumer PR strategy supporting the company’s objectives, using the comprehensive channel mix 
  • Be a local spokesperson and conduct media interviews with other local spokespersons, prepare speaking notes and key messages that reflect communication objectives
  • Identify opportunities and prepare press releases, op-eds and other copywriting materials that help to build brand awareness and support business objectives 
  • Manage the local PR agency to set up objectives, collect ideas and track results/performance 
  • Ensure consistency of the communication plan (brand voice and messages) roll out across channels (PR, but also syncing with marketing, customer service, government relations, etc.)
  • Your Qualifications:

  • 5+ years of experience in communications & PR, ideally in the digital, mobility or marketplace (C2C) industries
  • Perfect Spanish and fluent (spoken and written) in English
  • Strong knowledge and experience in building a robust communication strategy, including positioning and crisis management
  • Strong knowledge of the Spanish press and media landscape (including social media)
  • Nice to have: social media experience, content creation - including expertise on image and video tools.
  • Excellent ability to create content and articulate messages to the right audience
  • Excellent ability to understand and use business inputs to build a strong PR strategy serving the company’s needs
  • What we have to offer:

  • Hybrid working mode
  • Financial support for home office equipment
  • Minimum 22 days holiday per year 
  • Local meal plan policies
  • Transport allowance
  • Free unlimited carpooling & BlaBlaCar international bus rides
  • Personal growth via trainings, mentorship, and internal mobility programsEmployee Stock ownership plan
  • Regular team building events
  • Mental health support through Moka.care
  • Paid leave - "be the member day"
  • Interested in joining the ride? Here’s what your hiring journey will look like:

  • a 45-min video-call with one of our Talent Acquisition Managers to get to know you, understand your career expectations and answer your questions
  • a 60-min video-call with  Itziar García Sagarzazu, our Global Head of Communications 
  • an exercise to evaluate your technical skills, followed by a video-call with key stakeholders to present and discuss your exercise
  • a 30-min video call with Florent Bannwarth, our Head of Marketplace Spain
  • a 15-min video-call with our SVP Business, Adrien Tahon, for a final validation
  • Additional Information

    • Contract Type: Full-Time
    • Location: Madrid
    • Possible partial remote