Regional Marketing Manager

About

A propos

Mirakl est le leader des solutions logicielles pour le e-commerce. Nous offrons aux entreprises une suite unique de solutions leur permettant de transformer en profondeur leur e-commerce et de stimuler une croissance durable et rentable.

Depuis 2012, Mirakl accompagne les acteurs B2C et B2B avec une technologie de pointe, sécurisée et évolutive, pour :

Digitaliser leurs activités et élargir leur offre via la marketplace ou le dropship,

Simplifier la gestion des catalogues et des paiements fournisseurs, améliorant ainsi l’efficacité opérationnelle,

Augmenter la rentabilité grâce au retail media.

Nous nous engageons également à créer un environnement inclusif et collaboratif, où chaque collaborateur peut s’épanouir et contribuer pleinement à notre réussite commune.

Chiffres clés

  • Fondée en 2012 et membre du French Tech Next40.

  • +750 collaborateurs représentant plus de 40 nationalités à travers le monde.

  • +450 clients B2C et B2B répartis dans plus de 40 pays, parmi lesquels Airbus, Toyota Material Handling, Galeries Lafayette, Carrefour, Decathlon, Maisons du Monde, Leroy Merlin, H&M et Sonepar.

  • Levée de fonds en Série E de 555 millions de dollars, portant sa valorisation à plus de 3,5 milliards de dollars.

  • +9 bureaux dans le monde : Paris, Barcelona, Bordeaux, Boston, London, München, New York, Sydney, Tokyo.

Nos valeurs

Travailler chez Mirakl, c’est accélérer votre carrière aux côtés de collègues ambitieux, passionnés et bienveillants. Nous sommes fiers de la diversité des parcours, des perspectives et des expériences qui rendent nos équipes – et Mirakl dans son ensemble – si uniques et dynamiques.

Chez Mirakl, nous adoptons 5 valeurs conçues pour orienter la manière dont nos équipes collaborent et interagissent les unes avec les autres :

💡 Work Hard Together : Nous croyons en l’importance du travail d’équipe et de la collaboration comme fondements de notre succès.

🏆 Get Things Done : Nous privilégions l’action et l’efficacité pour atteindre des résultats impactants.

🚀 Go Above & Beyond : Nous relevons les défis avec proactivité et visons toujours l’excellence.

🎓 Succeed Through Expertise : Le partage des connaissances et l’apprentissage continu sont au cœur de notre culture.

🤝 Satisfy & Empower Clients : Nous sommes engagés à assurer la réussite de nos clients.

Au quotidien, ces valeurs se traduisent par des actions concrètes qui guident notre manière de travailler, de progresser et de nous connecter les uns aux autres.

Job Description

Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.

Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

Mirakl is trusted by 400+ industry-leading businesses worldwide including Macy’s, Decathlon, Best Buy, Airbus, Toyota Material Handling and Sonepar.

Headquartered in Paris and Boston and with offices in 7 countries, Mirakl is recognized as a Great Place to Work company.

The Regional Marketing Manager will oversee marketing operations for North America and Latin America across both B2C and B2B industries. The individual will develop and own localized demand strategies across Mirakl Ads, strategic partners, influencer and customer channels to ensure the successful execution and pipeline driving results of these initiatives. The individual will also contribute to localized field, digital, content and business development initiatives to optimize success rates.

This role will require strong communication and creative thinking skills, the ability to work cross-functionally with both internal and external teams, and a deep understanding of general marketing programs.

Key Responsibilities:

  1. Marketing Strategy & Planning:
    • Develop and implement regional marketing strategies in line with overall company objectives.
    • Identify target audiences and define messaging and positioning for the regional market.
    • Identify key channels and define strategies to maximize success.
    • Evolve advocacy of emerging buyer groups through community development and tracking,
    • Develop “friendlies” within the partner/influencer/seller ecosystem to support various types of marketing needs.
  1. Campaign Management:
    • Lead the execution of regional marketing campaigns across various channels (customers, strategic partners, influencers, etc.). Campaigns may look like:
      1. Demand: Develop partner-led content campaigns
      2. Upsell: Build and execute customer + Mirakl Ads campaigns
      3. Awareness: Execute influencer partnership programs
      4. Advocacy: Define and cultivate regional seller community

    • Track and measure the effectiveness of marketing campaigns, make data-driven adjustments, and develop recommendations for future initiatives.


  1. Budgeting & Reporting:
    • Manage the regional marketing budget, negotiate and allocate resources efficiently to maximize ROI.
  1. Cross-functional Collaboration:
    • Collaborate with growth and corporate marketing teams (field, digital, corporate) to support regionalization of programs when needed.
    • Work closely with BDR and sales teams to align regional marketing efforts with sales needs (reference calls
    • Partner with product teams to understand and promote new products and services to key audiences in the region.
    • Partner with PR to develop regionalized pitches and story telling.
  1. Brand Development:
    • Tailor corporate marketing materials to fit regional cultural and market-specific nuances.
    • Influence the creation of localized content to fit regional needs.

Required Skills & Qualifications:


  • Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).

  • 5+ years of experience in marketing, with a focus on regional or territory-based marketing.

  • Strong understanding of local market trends, competitive landscapes, and consumer behaviors in the assigned region.

  • Proven experience in campaign management, lead generation, and communications.

  • Excellent analytical skills, with the ability to interpret data and translate it into actionable strategies.

  • Strong leadership and communication skills, with the ability to influence cross-functional teams.

  • Proficiency in marketing tools, CRM software, and analytics platforms.

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a hyper-growth company at the heart of digital transformation for the world’s most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.

Additional Information

  • Contract Type: Full-Time
  • Location: Boston
  • Experience: > 5 years
  • Possible partial remote